Derek Durand Rebranding
Branding & Identity
Derek Durand is an upcoming graphic designer who was looking to redefine and refine his identity as a young professional. The aim was to create cohesion across all outlets from personal stationary to his web presence while still maintaining his personality throughout.
The final rebranding uses a bold colour palette and modernist font that creates a theme that reflects his charisma while maintaining his personal aesthetic as a designer.
Equities include a logo, wordmark, and colour palette.