MEC, Vancouver's largest retailer in outdoor recreation gear and clothing needs to have a well designed annual report. To take it up a notch, an interactive report is even better.
As a socially responsible company in many facets, they make their annual report available to members and non-members alike. Being public facing, the goal was to find the right balance between being both informative and engaging.
Interactivity includes roll-over effects, expandable images, side-scrolls, and an intuitive navigation system throughout.
